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Doug Jones Research What some of our clients are saying about us |
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Testimonials
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"Doug’s PROFILER is the key that unlocked the mystery box to programming and marketing Star 100.7 in a more complicated, competitive radio environment. By studying the lifestyle and habits of our listeners, and understanding what their lives are all about, it is easy to design a station that fits into their lives. It’s one of the most significant research breakthroughs in our industry in the last 20 years."
Tracy Johnson,
Vice President and General Manager San Diego "Doug Jones sets the highest standard of quality when it comes to research. When I needed someone to assist ABC Radio in its programming research, the first person I thought of was Doug. I worked with Doug on several industry research committees and had seen first hand that research quality is his top priority. This is important because if you do not have a good sample, if you do not ask good questions, and if you do not provide good interpretation, you end up making bad decisions. Once Doug began to work with ABC, it was clear that he cared more about the quality of the research than the quantity of the funding. Doug has demonstrated again and again that he understands what it takes to do the research right from “soup to nuts” (i.e., from sample design to finished report). Doug looks for ways to save you money in doing your research without sacrificing the quality.“
Dr. Tom Evans, Senior Vice President -
Research "Over the past
15 years, I've had the opportunity to work with many different research
companies, and I can say without hesitation that Doug Jones is among the
very best. On three different occasions, stations I've managed turned to
Doug for perceptual research to help make critical strategic format
decisions. Each time Doug's data and recommendations resulted in the
correct strategy and subsequently #1 ranked radio stations. In
addition, I have used Doug's company for ongoing perceptual tracking,
music testing and even innovative sports marketing research and have been
consistently pleased with the results. Recently, I have been exposed to
Doug's audience "Profiler," a complete overview of who's listening to
what, and how these listeners behave, invaluable data for both programming
and sales. Bob Bolinger,
Vice President and General Manager San Diego |