Doug Jones Research

Meet Doug Jones

Quiz

Testimonials

Contact Us
 

Doug Jones has as much experience as anybody when it comes to executing marketing research for radio stations.  Doug started in radio at a small AM top 40 station in 1970, and as was the custom then, he dabbled in most every aspect of station operations.  After completing his BS degree in broadcasting at Central Michigan University, he went on to Ohio University for a Masters degree in Journalism.

Doug then began his career in market research for radio stations in 1977 at Frank N. Magid Associates in Marion, Iowa.  At this time, Magid was the only company in America doing radio research.  Employed at Magid during Doug's three year tenure was Bill Moyes, Jon Coleman, Fred Jacobs, Bruce Fohr, and Bob Harper.  It was shortly after Doug's arrival at Magid that Moyes left to start The Research Group.

In 1980, Doug left Magid to join Greater Media as its first director of research working under Julian Breen and Herb McCord.

After about two years at Greater Media, Doug was recruited to join Surrey Consulting and Research as Vice President of Research.  Doug stayed with Surrey for five years and left just before Surrey changed its name to Paragon.  While at Surrey, Doug worked with Al Brady Law, and Don Anthony.  He was also instrumental in the hiring of Mike Henry and Chris Porter.

The desire to be back working exclusively for one group owner then brought Doug to King Broadcasting in Seattle.  As its Director of Research, he worked a variety of formats with general managers like Ken Dennis, Alan Mason, and Stan Mak.

In 1988, Doug left King to join Summit Communications in Atlanta working for Mary Catherine Sneed and Jim Wesley.  In his seven yearsI at Summit, Doug was responsible for all perceptual and music research.  While there he also set up and managed a music call-out center completing about 700-800 interviews a week.

After Summit was sold in 1995, Doug decided his experience was valuable enough to many different owners to start his own company.  During his tenure at Magid and Surrey, he learned the best way to run a research company is to accept just a few clients and give them your total attention.  That way you avoid hiring lots of people and turning into a research factory.  This is still our charge today.